· Ads Creative Solution
2026 / INTERACTIVE CLIENT DEMO
Advertising Creative Production

Video ads are becoming the No.1 ad format.AI production scales.

MARKET PROOFCLIENT PROOFSOLUTION PROOFWORKFLOW PROOF
BytePlus
From model capability to advertising production.
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01 / 18
01MARKET OVERVIEW

Video Ads Become the Dominant

2026E DIGITAL AD SPEND · EX-CHINA2030E VIDEO FORECAST Search ads33%$220B Video ads26%$160BBETTER CTR / CVRSUPPLY ONCE CAPPED BY COST Display24%$160B Retail17%$110B $260B#1 3–4 YEARSOvertakes search and displayAI-DRIVEN SUPPLYAI cuts production cost; supply scales SOCIAL VIDEO62 → 115B · +85% CTV45 → 90B · +100% OLV38 → 55B · +45% 2030 TOTAL VIDEO BUDGET$260B#1

Directional estimates synthesised from eMarketer / GroupM / WARC 2025–26 forecasts.

02 / 18
Product Milestones · Ads Workload

500k+ Video Ads a Day on BytePlus — and Growing Every Day.

The customer milestones are part of the growth story—not decoration. Hover or inspect the timeline to see who came online and when.

~10k500k+~1M+
26/02 · MODELSeedance 2.0
ADTECH · GAMINGAppLovin
AGENCY · E-COMMERCETec-do
WPP OPEN · API LIVEWPP
AGENCY · AI STUDIOGoodtake
AGENCY NETWORKHavas
BRAND OWNERL’Oréal
14/08 · MODEL APISeedance 2.5
CREATIVE PLATFORMTikTok Symphony
Jan 26Apr 26Jul 26Oct 26Dec 26
AGENCY PLATFORMSBRAND SCALEPROJECTION
03 / 18
BYTEPLUS CREATIVE SOLUTIONS · WHERE WE CREATE VALUE

Seedance 2.5 — From Brand Hero Film to Performance Ads.

DURATION30s in one take
REFERENCES50 multimodal inputs
REALISMCinematic quality
CONTROL3D model reference

Brand Ads

CRAFT + CONTROL
01

Creative Development & Pre-visualization

Turn the brief into concepts, scripts and client-ready storyboards before production begins.

02

Premium Film Production

Generate cinematic scenes with consistent products, characters, lighting and camera language.

03

Post-production & Audio

Extend shots, refine visual details, localize dialogue and create the complete sound world.

04

Review, Adaptation & Delivery

Move from one master film to market-ready formats while preserving brand and legal control.

FEWER PRODUCTION BOTTLENECKS · MORE CREATIVE AMBITION

Performance Ads

LEARN + SCALE
01

Market & Creative Intelligence

Use audience signals and winning patterns to define the hook, offer, message and CTA.

02

AI-native Variant Production

Create product demos, UGC-style concepts and story-led ads without rebuilding every asset.

03

Launch, Test & Score

Deploy multiple controlled variants and identify what drives attention and conversion.

04

Replicate the Winners

Swap product, cast, language, format and market—then rapidly generate the next iteration.

MORE TESTABLE CREATIVE · FASTER PERFORMANCE LEARNING
06 / 11
Solution 01 · Flagship · Brand Film

Multiple Shots. One Coherent Brand Film.

A 30-second fragrance story demonstrates product fidelity, photoreal talent, shot variety and production-ready output.

Photoreal characterPHOTOREAL CHARACTERS
Bottle materialPRODUCTS & MATERIALS
Wide shotNATIVE SHOT VARIETY
Product shotPRODUCTION-READY OUTPUT
08 / 12
AGENCY · BRAND QUALITY
CASE 1

BytePlus × WPP

WPP Open · Global

Seedance inside WPP Open

Let WPP’s creative and production teams generate deliverable brand film — pre-vis through final — with Seedance inside their own platform.

COCA-COLAshot list → film

Storyboard to final, all inside WPP Open — splash, condensation and can highlights consistent shot to shot.

SAMBAfilm → shot list

Product detail and texture — the shoe’s weave, wet streets — product consistency held shot to shot.

MAGNUMshot list → film

High-speed macro — chocolate cracking, hazelnuts in flight — food-ad craft with live talent.

6+markets running
Seedance 2.5
90%+Adoption rate of
client-facing staff
500+brands work with
WPP using Seedance
72.5%of tasks landscape
brand film
“they love it”PRODUCTION TEAMS ON
SEEDANCE 2.5, IN THEIR WORDS
04 / 18
FOUR LAYERS · ONE SYSTEM

Our Differentiation: Model + Agent + FDE, Working as One System.

Each layer maps to a team on the customer side — platform / product, creative, media.

INPUT
Advertiser brief & assets
Ad signals
→
01

Model family · API

Seedance — lead video model
Seedream — key visuals
Seed LLM — for copy & prompts
FOR · IN-HOUSE AI PRODUCT
→
02

Campaign-agent practice

Production Agent
Brand governance Agent
Creative Agent
and more
FOR · IN-HOUSE AI PRODUCT
→
03

FDE service

Brand + Performance Solutions
Prompt & consistency tuning · brand-kit adherence
Embedded in the team
FOR · CREATIVE & PRODUCTION TEAM
→
OUTPUT
Ads
POWERED BY THE SEED FAMILY
Seedance 2.5 Seedream 5.0 Pro Seed LLM
05 / 18
BRAND OWNER · BRAND QUALITY
CASE 2

BytePlus × L’Oréal

In-house GenAI platform · Europe
FRAGRANCE FILMSeedance 2.5 · 16:9

Fragrance product film: a hand presents the bottle — gold logo reflections, liquid depth — product consistency at the group’s luxury standard.

PORTRAIT CUTSeedance 2.5 · 3:4

Same brand world, character-led: a man in lantern light with the fragrance — photoreal skin and mood lighting straight from the model.

05 / 18
SEEDANCE 2.5 · FULL COVERAGE

One Model across Every Ad Scenario, Industry and Format.

In-stream, social, display and commerce — from product film to dynamic remarketing, every placement produced with Seedance.

IN-STREAM · PRODUCTProduct Aesthetics Film
PERFORMANCE · SOCIALLumaSkin social ad
DISPLAY · BILLBOARD970 × 250 Brand Billboard
DISPLAY · COMMERCEDynamic Remarketing
08 / 18
Seedance 2.5 · 3D Model Reference

Reference the Structure. Render the Finished World.

A sequence of visual references carries composition, characters and world-building into the final generation.

3D video reference image: bedroom solar-system scene
REFERENCE 01
3D video reference image: girl flying over clouds
REFERENCE 02
3D video reference image: fantasy creatures around the aircraft
REFERENCE 03
3D video reference image: aircraft approaching a flying creature
REFERENCE 04
07 / 20
Flagship Case · Brand Film

BytePlus × SoftSwiss — Hero Brand Film.

A full Seedance brand-film example — cinematic motion, product fidelity and shot-to-shot control.

Camera Speed & 3D MotionPrecise shot-pacing with photoreal 3D depth and parallax.
Long-Form ConsistencyCharacter, product and scene held across the full film.
Multi-Shot CoherenceMany shots cut into one seamless story.
08 / 14
SEEDANCE 2.5 · 4K QUALITY

Native 4K, Rendered in Full Detail.

Product-grade fidelity and material texture, generated at native 4K — sharp enough for the big screen.

PRODUCT DETAIL · 4K
FABRIC & MATERIAL · 4K
Product ConsistencyRazor-sharp fine text and true-to-life product fidelity — shot to shot.
Fabric RealismTop-tier fabric and material detail, rendered to the last thread.
10 / 15
Performance Creative · Closed-Loop Optimization

From Insights to Video: Find What Wins, Then Create What’s Next.

RICHER INSIGHTSKnow what to create
FASTER LEARNINGKnow why a creative wins
ALWAYS-ON OUTPUTCreate meaningful variation
01 · DISCOVERFind proven formats, audiences and hooks
TikTok top ads and trend discovery interface
04 · LEARNRank live creatives and generate variations
Creative performance table with CTR, CVR, CPA and generate variations controls
01 · INSIGHTSFind the signal
02 · HYPOTHESESDesign real difference
03 · VIDEOGenerate & test
04 · SCOREIdentify the winner
05 · VARIATIONSMultiply the winner
12 / 15
Seedream · Interactive Editing

Seedream Interactive Editing: Point, Draw, Describe.

A visual instruction targets the intended regions while preserving the rest of the creative.

01 · INPUTOriginal image
Original burger advertising creative
→
02 · DRAWMarked instruction
Burger advertising creative with marked edit regions
→
03 · OUTPUTEdited result
Edited Bunny Burger advertising creative
INTERACTIVE EDITINGReplace copy, price and a selected visual element from one marked instruction—without rebuilding the full composition.
14 / 18
Seedream · Multi-Layer Separation

Seedream Multi-layer Separation: Every Element Editable.

01 · INTERACTIVE COMPOSITEDrag to move · corners resize · top handle rotates
Red backgroundPlayer portraitRICE headerDECLAN textNo. 41Cannon logoCDM text
Pick a layer
02 · EVERY LAYER, SEPARATEDBackground plus 7 independent layers
Background plateBackground
03 · EDIT ANY LAYERChange one element, keep the rest
Original number 41
ORIGINAL · 41
↓
Edited number 14
EDITED · 14

Isolate one layer and re-edit it directly — 41 becomes 14 — leaving every other element untouched.

MULTI-LAYER SEPARATIONTurn one flat visual into independent production assets, then edit any single element on its own.
Seed Audio 1.0

Multi-Modal, Reference-Based Audio Generation.

A brand new TTS that evolves from text-to-speech into reference-to-audio: 20 languages, timestamp-accurate sentence length control, voices defined by a prompt description, character image or reference audio, and multi-track generation of background music, sound effects and human voice at once.

04Video to AudioIn Seed Audio 1.5
Input · one text prompt

A vast battlefield before a black mountain, thunder rolling overhead, thousands of armored footsteps shaking the earth. ♪ Background music deep war drums, low brass, and a mournful choir rising beneath the clash of steel.

Aric (young prince, breathless but brave, fantasy war film style) says, "There are too many. The valley is full of them." Mara (warrior woman, clear fierce voice, steady despite fear) answers, "Then we hold the ridge. If they pass us, the last city burns before dawn." Tobin (young archer, shaky voice, trying to sound strong) whispers, "I can't even see the end of their army." Aric, low and tense, "Look at our men. They know it too."

A horn sounds in the distance, harsh and terrible. The enemy roars like a storm breaking. Mara, gripping her sword, "Fear is not shame. Running is." Tobin swallows hard. "And if the king does not come?" Aric looks toward the dark horizon. "Then we become the wall he hoped to find."

Background music swells: drums quicken, choir grows brighter but sorrowful. An old captain (rough voice, weary and noble) shouts, "Shields forward! Spears down! Hold until your arms fail, then hold with your bones!" The soldiers brace. Arrows hiss through the rain. Monsters crash against the shield line.

Tobin cries out, "They're breaking through on the left!" Mara, fierce, "With me! Push them back!" Steel rings, horses scream, fire erupts across the field. Aric is knocked to one knee, blood on his face. Aric, gasping, "We cannot fall here." Mara pulls him up. "Then stand." A sudden clear horn echoes from the eastern hills. The clouds part with pale dawn light. Tobin, stunned, "The king…" Across the ridge, banners appear. Cavalry charges down the hill like a river of silver. Aric, voice breaking with hope, "Sound the horns! Forward!" ♪ Background music full orchestra, thunderous drums, heroic brass, and soaring choir. Mara raises her sword. "For the living! For the fallen! For the light that still remains!" The army roars and charges. Steel meets darkness as dawn spills across the battlefield.

Output · one generation
“The Great War”Full scene, 1:40
0:00 / 1:40
  • 5 voicesfour named characters and a captain, each directed in the prompt
  • Sound designthunder, footsteps, steel, arrows, horns
  • Scorewar drums, brass and choir that follow the story
20 languagesEnglish · Chinese · Japanese · Korean · Mexican Spanish · Castilian Spanish · Indonesian · German · Brazilian Portuguese · French · Thai · Vietnamese · Malay · Filipino · Italian · Russian · Dutch · Polish · Turkish · Swedish|Best-in-class foraudiobook narration and video dubbing
Seed Audio 1.5 · Stem separationNot yet released

Vocals, Effects and Music Come Out as Separate Tracks.

Seed Audio 1.5 can split vocals, sound effects and background music into separate tracks for output, each of which can be used individually and fed directly into a post-mixing workflow.

0:00 / 0:30Click tracks to choose what you hear · pick one or several · click a waveform to jump
Also new in 1.5Timestamp control over voice-over, SFX and BGM·Up to 6 audio references and 6 minutes of audio in one request·Music from a text description, and songs with lyrics